Southern Sass Decor: A Party Rental Website Design Case Study
TL;DR Southern Sass Decor went from juggling orders through social DMs, texts and email to a website with an inventory system, online payments and a scheduler. Now inquiries, payments and event details land in Danielle’s inbox and on her Google Calendar automatically, which makes things smoother for her and her clients.
Southern Sass Decor at a glance
Danielle runs Southern Sass Decor in Lafayette, Louisiana. She is a nurse, wife, mom and business owner, and she still shows up with the kind of energy that fills a room.
Southern Sass Decor describes itself as event rentals and balloon arches in Lafayette, LA and serves Lafayette and nearby Broussard, Youngsville, Carencro and Breaux Bridge. The business creates literal art with balloons: arches, garlands, columns and custom party themes that look like they should be on that old show My Sweet Sixteen. Southern Sass Decor also handles setup, from blowing the balloons up to setting them up at the event.
Customers can request a custom quote for a custom balloon arch through the Southern Sass Decor website, instead of trying to explain their idea in a rushed DM between work and school pickup.
Brand photos on the Southern Sass Decor site are by Kori Bacque Photography, which lets the colors and details of Danielle’s work really show up online.
Before the new website
Before the new system, Danielle was juggling orders through social media messages, emails and texts.
If you run a party rental or event service business, you probably know that feeling. One person messages you on Instagram, another texts your personal number, someone else emails you a week later with “Just checking on this?” and suddenly you are scrolling four different apps trying to remember who wanted the safari theme and who needed delivery in Breaux Bridge.
That is where Southern Sass Decor was when we started talking.
What coyote brands set out to build
Danielle did not just need “a website”. She needed a way for her business to actually run smoother, for both her and her customers.
So the project was clear: an inventory system, online payments and a scheduler that would all work together. The goal was for a customer to be able to land on the site, see what Southern Sass Decor offers, send their details, pay, and have that information land in one organized place for Danielle.
As a Louisiana web designer who works with small local businesses, these are the kinds of builds I love most. They are not just about a pretty homepage, they are about giving someone their evenings and weekends back because they are not glued to their phone managing bookings. If you want to see another example of this kind of project, I share more in this Louisiana web design case study for Harvest of Grace.
The website and booking system
Danielle’s Southern Sass Decor website includes an inventory system, online payments and a scheduler.
That means:
- Customers can browse and submit what they want to rent or book.
- They can pay online, instead of sending money through scattered apps or waiting for an invoice.
- They can choose dates and times, so Danielle sees exactly when and where she is needed.
On the backend, Danielle now gets a payment notification and a custom questionnaire sent to her inbox, then sees it added to her Google Calendar.
So one booking flows like this:
- A customer fills out the booking form and pays online.
- Danielle receives a payment notification.
- A custom questionnaire with all the event details lands in her inbox.
- The event appears on her Google Calendar.
No more trying to piece together the date from a DM and the color theme from a later text.
Because Southern Sass Decor’s work is so visual, the site leans on strong imagery. Brand photos on the site are by Kori Bacque Photography, which gives visitors a clear idea of the arches, garlands, columns and custom themes they can expect when they book.
If you are curious how professional photos can transform a website for a local business, I talk more about that in my service for brand photography for Louisiana entrepreneurs.
What changed for Danielle and her customers
The simplest way to say it: orders that used to arrive through social media messages, emails and texts now come in through the new system, which makes the business run smoother for both Danielle and her customers.
Instead of:
- “Did you get my message?”
- “Where do I send the deposit?”
- “Can you remind me what time you are arriving?”
Her clients are walked through a clear process on the website. Danielle is walked through a clear process on her end too, through her inbox and Google Calendar.
So the same care and attention she puts into a balloon arch now shows up in how organized the booking experience feels.
Why projects like this matter
Danielle was a dream client.
Not only was she a dream client, but these types of projects truly make me feel like my work is about making life easier for people who work their ass off, and that is better than any award or recognition anywhere.
There is something special about sitting down at your laptop in Lafayette, Baton Rouge or New Orleans, opening your inbox and seeing that bookings came in while you were working, sleeping or at your kid’s game. That is the kind of party rental website design work I want to keep doing.
If you are near Lafayette and need party rental decor or balloon arches, Danielle is your woman: southernsassdecor.com.
Talk to coyote brands about your booking setup
If you are running a party, event or service business and still juggling inquiries and bookings through DMs, texts and email, you do not have to stay there.
This is the kind of website and system I built for Southern Sass Decor: an inventory system, online payments and a scheduler that all talk to each other, so bookings land in your inbox and calendar instead of all over your phone.
If you want to explore what that could look like for your own business, reach out to talk about your goals.
FAQs
What did Southern Sass Decor’s new website include?
The new Southern Sass Decor website includes an inventory system, online payments and a scheduler.
What does Southern Sass Decor’s new system send Danielle?
For each booking, Danielle now gets a payment notification and a custom questionnaire sent to her inbox, then sees the event added to her Google Calendar.
Where does Southern Sass Decor work?
Southern Sass Decor is based in Lafayette, Louisiana and serves Lafayette and nearby Broussard, Youngsville, Carencro and Breaux Bridge.
