Views per month · Instagram + TikTok
134,933 11x the views of mid-August to mid-SeptemberAug–SepSep–OctOct–Nov
InstagramTikTok
Social media case study: St. Rose Flower Farm, St. Martinville, LA
From 11.5K to 135K views a month.
How a St. Martinville flower farm grew its TikTok from about 500 followers to over 4,500, and its monthly views from 11.5K to 135K, with reels filmed right on the farm.
The client
A u-pick flower farm in St. Martinville.
St. Rose Flower Farm is a cut-flower farm about 20 minutes from Lafayette. Visitors come out to cut their own flowers, reserve buckets for pickup, book private sessions on the farm, and buy local flowers for weddings, plus pumpkins and lemonade in the fall.
A farm like this lives and dies by its seasons. When the flowers are blooming, people need to know now, not in three weeks. Social media is how locals find out what's in bloom and decide to make the drive this weekend.
What we do: we plan the content, film reels on the farm, edit them, write the captions and schedule every post to Instagram and TikTok through our social media management.
The results.
The farm's Instagram and TikTok, comparing the 28 days ending November 9 with the 30 days ending September 12, 2026.
TikTok views · 28 days
48,984 from 1,833Instagram views · 28 days
85,864 from 9,707TikTok followers
4,589 from about 500New Instagram followers · 28 days
+373 Up from +20 in the 30 days ending September 12Numbers come from the farm's Instagram and TikTok analytics. Views count every post on the accounts during each period. Across both accounts, the farm had 214,767 views in the last 90 days, up 105% from the 90 days before.
What worked.
Three things moved the needle, and every one of them gave locals a reason to get in the car this weekend.
Borrow a bigger audience.
In October, Courtney posted about the farm on the Coyote Brands TikTok and asked Louisiana to show up for it. It got 93.8K views and 337 comments, and sent thousands of new followers to the farm's account. The farm's two biggest TikToks went up within a day, with an audience waiting.
An invitation, not an ad.
The farm's top TikTok invited people out to the farm and was shared 440 times. When a video gets shared that much, it's people sending it to a friend to make plans.
One clear next step.
"Reserve your bucket" was the whole caption. A simple ask tied to something people can see in the video beat a long list of details.
Reels from the farm.
Planned, filmed, edited and posted for St. Rose Flower Farm. Tap a reel to turn the sound on.
Want your business to be the one locals share?
We do this for local businesses across Lafayette and Acadiana. Hand it all to us, or learn to create content like this yourself.
You've built something amazing —
Now it's time for people to see it like you do.
Schedule a laid-back, no-pressure 20-minute discovery call by phone or video. We'll talk about your business, where you want it to go, and how we can help you get there.
Times shown in Central Time. Questions first? Text (337) 592-0786.
