Case study: Harvest of Grace website and brand photos
TL;DR: What we created for Harvest of Grace
Harvest of Grace needed a brand and website that could support the growing demand for its farm-fresh products.
Coyote Brands created a new brand, website, photography and video for the business. The website combines Showit with Shopify, giving Harvest of Grace a beautiful place to share its story and a practical way for customers to shop.
Since completing the project, the business has scaled quickly. Harvest of Grace now sells hundreds of gallons of raw milk each month.
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Creating a brand that reflects the farm
Harvest of Grace sells raw milk and other farm-fresh products directly to its local community. The business needed a clear and consistent brand that reflected the quality of its products and the care behind them.
We created a new visual brand that could be used across the website, photography, video and future marketing. This gave Harvest of Grace a more recognisable identity and helped every part of the business feel connected.
Designing a website that makes shopping simple
The new website needed to do more than look good. It needed to introduce the farm, explain what was available and make it easy for customers to buy.
We combined Showit and Shopify to achieve both goals. Showit gave us the flexibility to create a story-led website while Shopify provided the ecommerce features needed to manage products and purchases.
Visitors can learn about Harvest of Grace, explore its range of products and understand how to place an order without having to search for the information they need.
Brand photography and video
Original photography and video were created alongside the brand and website.
The images show the products, people and everyday work behind Harvest of Grace. Instead of relying on generic stock photos, the business now has its own collection of visuals that customers can recognise and trust.
Harvest of Grace offers raw milk alongside products such as heavy cream, yogurt, chocolate milk, eggs, kombucha and tallow products. The photography helped present this growing range in a consistent way across the website and marketing.
Video added another layer to the project by capturing the atmosphere of the farm and helping customers feel more connected to where their food comes from.
How the website and visuals work together
Because the brand, website, photography and video were planned as one project, every part of the finished result feels cohesive.
The website introduces the story behind Harvest of Grace while the photography lets customers see the farm and its products for themselves. Shopify then gives them a straightforward way to take the next step and purchase.
Together, these elements created an online presence that could support the business as it grew.
Supporting a quickly growing farm business
Harvest of Grace was able to scale quickly after the project. Today, the business sells hundreds of gallons of raw milk every month.
A website cannot create a successful business on its own. However, the right brand and website can make it easier for customers to understand what a business offers, trust the people behind it and complete a purchase.
For Harvest of Grace, the finished project provided a stronger foundation for serving more customers while staying connected to the story and values behind the farm.
What this project shows other Louisiana businesses
A small business often needs more than a pretty website. Its brand, photography, video, product information and purchasing process all need to work together.
Planning these elements as one project can create a clearer customer experience and give the business a collection of useful marketing assets from the beginning.
For farms, makers and other product-based businesses, it is also important to show the story behind the products. Customers want to know what they are buying and who they are supporting.
FAQs about website design and brand photography
Can website design and brand photography be completed together?
Yes. Planning the website and photography together makes it easier to create images for specific pages and sections. It also helps the finished website feel more consistent.
Why did Harvest of Grace use Showit and Shopify?
Showit provides flexibility for the visual design and storytelling parts of the website. Shopify manages the ecommerce functionality needed to display and sell products.
Does a product-based business need professional photography?
Professional photography helps customers understand what they are buying and gives the business consistent images to use across its website, social media and other marketing.
Louisiana web design and brand photography with Coyote Brands
Coyote Brands creates websites, brands, photography and video for Louisiana small businesses that care deeply about what they do.
If your business has outgrown its current online presence, we can help you create a brand and website that better reflects your work and supports where the business is going next.
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